The 4th Traffic Safety Forum & Exhibition

The 4th Traffic Safety Forum & Exhibition




Under the patronage of His Royal Highness Prince Saud Bin Nayif Bin Abdelaziz Al Saud, the Governor of the Eastern Province, the 4th Traffic Safety Forum & Exhibition took place in Dammam for a period of four days.  Zahid Tractor was the main sponsor of the Forum and used this opportunity to showcase the state-of-the-art technology developed by Volvo Trucks to ensure road and traffic safety.


The Swedish Ambassador to the Kingdom of Saudi Arabia, His Excellency Mr. Jan Knutsson and Mr. Ali Shaker the President of the Swedish Trade & Invest Council participated in the opening of the Forum which was organized by “SALAMH” The Saudi Traffic Safety Society in partnership with The Imam Abdulrahman Bin Faisal University, the EP Traffic Safety Council, Saudi Aramco, the Transport Ministry, the Ministry of Education, the General Department of Traffic and the International Quality and Productivity Center.


His Excellency the Swedish Ambassador expressed that he had been very impressed with the Forum and the different activities, demonstrations, panels and sessions that took place in order to enhance road and traffic safety in the Kingdom.


Mr. Carl Johan, the General Manager of Security and Road Safety at Volvo Trucks Worldwide, expressed his appreciation for His Highness Prince Saud Bin Nayif Bin Abdelaziz Al Saud’s participation in the Forum while also applauding the great efforts of the event organizers in achieving the Forum’s objectives of showcasing the most modern road and traffic safety and security systems that protect both drivers and pedestrians.  Mr. Johan added that no one should overlook the importance of these systems, while also noting that Volvo Trucks, through its research and development department, is focused on continuing to lead the way globally in delivering solutions that protect human lives.


Mr. Abdullah Al Ossabi, the Marketing Manager of the Commercial Vehicles Division at Zahid Tractor has also expressed his company’s gratitude and added that in partnership with Volvo Trucks, Zahid Tractor have built and operate AVI (Arabian Vehicles Industries); a state-of-the-art facility, located within the King Abdullah Economic City (KAEC) where approximately 5,000 Volvo Trucks are proudly assembled by a majority Saudi Arabian competent team.


Zahid Group functions in accordance to a set of shared values that allow it to consistently deliver world class products across all the sectors where its subsidiaries operate.  Zahid Group prides itself on its various community outreach programs and its focus on road and traffic safety was most recently projected through its sponsorship of the recent truck safety awareness campaign organized by the Saudi Standards, Metrology and Quality Organization.