Cat Magazine - Issue 2 2014

Cat Magazine - Issue 2 2014



This is the second issue of Cat® Magazine for 2014, and while the range of topics that has been put together is impressive, one theme stood out – sustainability, the power of endurance and our commitment to work alongside dealers and customers to help build a better world.


For decades, we’ve been pushing forward with efforts to reach several sustainability goals, and I am proud to say we are close to meeting many. Examples include reducing customer greenhouse gas emissions by 20 percent, meeting 20 percent of our own energy needs through alternative, renewable sources and sending zero waste to landfills.


Also noteworthy is the fact that Caterpillar is included in the 2014 edition of RobecoSAM’s Sustainability Yearbook, a publication that identifies companies that are strongly positioned to create long-term value.


Our lead story focuses on how Cat customer Istaç A.Ș. is tackling the challenging job of waste management in Istanbul while focusing on environmental responsibility. Also featured are two unique stories about machine rentals – one from Romania, and the other from the UK – that demonstrate our commitment to expanding rental solutions and giving customers a reliable rental brand experience across the globe.


And, when it comes to new product introductions, the 950 GC and M Series medium wheel loaders, along with the 374F L and 390F L hydraulic excavators, are helping customers reduce costs, save fuel and increase productivity in a number of innovative ways. Finally, be sure not to miss our story about the return of the Operator Challenge.


This issue shows what we mean when we say Caterpillar is Built For It™! I hope you enjoy this edition.


Nigel Lewis,

Vice President, Caterpillar