Cat Magazine - Issue 1 2015

Cat Magazine - Issue 1 2015



Throughout the course of this year, we have continued to strengthen our customer-focused efforts. As a result, we have heard dozens of stories from across the globe about how customer focus is helping both Caterpillar and our customers maintain their competitive advantage.


Part of that focus is technology. Technology is the foundation of Caterpillar’s innovation blueprint and a key part of our strategic direction for the future. Our sights are set on innovations that continue to reduce owning and operating costs, increase reliability and promote safety and sustainability.


This issue’s “Hydraulics of the Future” and “Cat® Grade Control” articles demonstrate how far machine equipment and components have come, as well as how Caterpillar is leading the way when it comes

to innovation. Both these systems and components are helping meet customer demands for higher productivity.


And, when it comes to demonstrating customer focus, our story about 4 Epis, a small agricultural company in Belgium, shows how persistence and a visit to the Caterpillar Leicester Visitor and Training Centre are persuasive factors, in the sale of two Cat 914K.


Also, don’t forget to respond to our reader survey. We’d like your feedback on the types of articles we feature in Cat Magazine. Plus, the first 20 respondents will receive a free Cat hat.


Finally, and always an operator and customer favorite, the famous Operator Challenge was back for 2014. The four-day event was a resounding success and featured some of the best operators in the world against tough challenges that test machine muscle and agility against operator skills.


Thank you for picking up Cat Magazine. As you read this, you can be sure we are already working on exciting stories for the next issue.


Nigel Lewis,

Vice President, Caterpillar