Cat Magazine - Issue 3 2017

Cat Magazine - Issue 3 2017


This is the first Cat® Magazine for the new decade. The focus is on rental and used equipment, which fits perfectly with the presentation I recently gave at our Malaga Demonstration and Learning Center. We are well-positioned for growth in these two rapidly expanding areas. In fact, in rental alone, there is a $100 billion global opportunity. We also know that there are four times more customers who join the Caterpillar family by acquiring a used piece of equipment, versus a new machine. Providing maximum value to all types of customers is essential to our success. We are well on our way to making a real and positive difference in these two industries. A perfect example of that is the story about building a bike park in Switzerland with rental equipment. We also cover why some customers should consider used machines and the advantages of choosing from diverse Cat equipment.

Speaking of diversifying, we would be remiss not to include stories from other sectors. For example, we cover the first straightboom excavator in Europe at a German road construction and bridge dismantling project. And you can read about how Cat dealer Mantrac in Egypt recently teamed up with other Caterpillar divisions to complete a large deal for Cat generator parts. Having had the opportunity to preview each of these articles, I can’t help but feel

that Caterpillar and Cat equipment are making real strides forward, especially when it comes to being customer-focused and providing the equipment, programs and technology that help get jobs done. 

Dan Flynn,

Caterpillar Rental & Used Director